During the late 2000s and early 2010s, rappers such as Lil Wayne, Soulja Boy, and B.o. During the 2010s, rappers such as Drake, Nicki Minaj, J.Cole, and Kendrick Lamar all have been extremely popular.The Sugarhill Gang's 1979 song "Rapper's Delight" is widely regarded to be the first hip hop record to gain widespread popularity in the mainstream.
Gangsta rap is a subgenre of hip hop that often focuses on the violent lifestyles and impoverished conditions of inner-city African-American youth. In the West Coast hip hop style, G-funk dominated mainstream hip hop for several years during the 1990s with artists such as Dr. East Coast hip hop in the early to mid 1990s was dominated by the Afrocentric jazz rap and alternative hip hop of the Native Tongues posse as well as the hardcore rap of artists such as Mobb Deep, Wu-Tang Clan, and Onyx. At the same time, hip hop continued to be assimilated into other genres of popular music, examples being neo soul (e.g.: Lauryn Hill, Erykah Badu) and nu metal (e.g.: Korn, Limp Bizkit).
East Coast hip hop also had gangsta rap musicians such as the Notorious B. Hip hop became a best-selling genre in the mid-1990s and the top selling music genre by 1999.
However, during the 1980s, it began to spread to music scenes in dozens of countries, many of which mixed hip hop with local styles to create new subgenres. Notable artists from this era include the Juice Crew, Public Enemy, Eric B.
New school hip hop was the second wave of hip hop music, originating in 1983–84 with the early records of Run-D. & Rakim, Boogie Down Productions and KRS-One, EPMD, Slick Rick, Beastie Boys, Kool G Rap, Big Daddy Kane, Ultramagnetic MCs, De La Soul, and A Tribe Called Quest. A, Ice-T, Ice Cube, and the Geto Boys are key founding artists, known for mixing the political and social commentary of political rap with the criminal elements and crime stories found in gangsta rap. In the 1990s, hip hop began to diversify with other regional styles emerging, such as Southern rap and Atlanta hip hop.
Universal Zulu Nation founder Afrika Bambaataa is credited with first using the term to describe the subculture in which the music belonged; although it is also suggested that it was a derogatory term to describe the type of music.